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September 7th & 8th, 2012.

Thanks for a Great Summit.

September 9th & 10th, 2011 – The Lodge at Vail

“Vail Summit was a great experience. Meeting many of
the leaders in marketing was a memorable experience.”

Alan Van Order Travelocity

“Vail Summit was an incredible event with
some extremely talented professionals.”

Tim Wolfe Colorado Tourism Office

“MMG did a wonderful job arranging the speakers
and I really felt the meetings were very informative.
The Vail Summit is worth the investment of time and money.”

Carla Raynor Hilton Worldwide

“The attendees are super intelligent, the discussions insightful
and relevant, and overall it is a terrific event.”

Rob Perlman Steamboat Ski & Resort Corporation

“A big thank you for another fabulous Summit!”

Flo Lugli Wyndham Worldwide

“Thank you for putting on another spectacular Vail Summit,
and for including me with such an amazing group of industry thought leaders.”

Matt Stiker San Francisco Travel Association

Download this year’s presentation slides

Industry Outlook Digital Integration

the 14th Annual Vail Summit

September 9th & 10th, 2011 – The Lodge at Vail

Agenda


Thursday

September 8th

  • Welcome Reception

    7:00pm – 9:00pm

Friday

September 9th

  • Breakfast

    7:30am – 8:30am

  • Welcome/Introductions
    by Clayton Reid,
    MMG Worldwide

    8:00am – 8:15am

  • Digital Integration from Inspiration to Booking
    Moderator: Bruce Rosard, PhoCusWright

    8:15am – 9:45am

  • Mid-Morning Break

    9:45am – 10:00am

  • Discussion Continues

    10:00am – 11:00am

  • Lunch

    11:00am – 12:00pm

  • Social Activities

    12:00pm – 6:00pm

  • Reception

    7:00pm – 8:00pm

  • Dinner
    at The Left Bank
    in Vail Village

    8:00pm – 10:30pm

Saturday

September 10th

  • Breakfast

    7:30am – 9:00am

  • Industry Outlook
    by David Sheatsley,
    U.S. Travel Association

    9:00am – 9:45am

  • A Morning with Sebastian Junger

    10:00am – 11:00am

  • Lunch

    11:00am – 12:00pm

  • Social Activities

    12:30pm – 6:00pm

  • Reception & Dinner
    at bol Vail

    7:30pm – 10:00pm

Confirmed as of 09/08/11

Attendees


  • Patrick Miller

    Patrick Miller

    Vice President of Marketing at Mandalay Bay Resort & Casino

    Read Full Bio

    Please welcome Patrick Miller to Mandalay Bay Resort & Casino.  Patrick will be responsible for the overall direction of marketing here at Mandalay Bay including Slot and National Marketing, Special Events, VIP Casino Services, Campaign Management, Branding and Advertising and Interactive Marketing.

    Patrick has been with MGM Resorts International for sixteen years, most recently as the Vice President of Casino Operations at Monte Carlo.

    Patrick originally began his career at the Mirage in 1995 as a Pit Clerk. In 1996, he was accepted into the Management Associate Program. Upon completion of the program, Patrick held various positions, including Marketing Analyst, Slot Marketing Administrator, and Slot Manager. In 1999, he was promoted to Director of National Marketing and assumed the position of Director of Slot Marketing in 2000.  Patrick was promoted to Executive Director of Slots in 2003 and ultimately Vice President of Slots at Mirage.

    Patrick is a Diversity Champion and has a Bachelor of Business Degree in Marketing and Spanish from the University of Notre Dame.

    Patrick is an active board member of Bishop Gorman High School. He enjoys hunting, fishing, cycling, snowboarding and most importantly, spending time with family.

  • Rob Solomon

    Rob Solomon

    Senior Vice President of Sales & Marketing at Outrigger Hotels & Resorts

    Read Full Bio

    Rob Solomon is Senior Vice President of Sales & Marketing for Outrigger Hotels & Resorts, a Honolulu-based, privately held company that owns the largest and most diverse hotel chain in Hawaii.  Rob is responsible for all of the company's sales and marketing efforts as well as Outrigger's global reservations network and the marketing of Outrigger's rapidly expanding portfolio of resorts in Australia, New Zealand, Fiji, Guam and Tahiti.

    Solomon is well known within Hawaii's visitor industry, having served on numerous boards and committees, including the Research, Marketing and Internet committees of the Hawaii Visitors & Conventions Bureau. 

    Solomon holds Masters degrees from Princeton and Yale University in the fields of public and international affairs and Southeast Asia studies. In his spare time, Rob is an avid cyclist and one of Hawaii’s very few cross-country skiers.

  • Dave Hartvigsen

    Dave Hartvigsen

    Vice President of Sales & Marketing at Xanterra Parks & Resorts

    Read Full Bio

    Dave M. Hartvigsen, CHA, joined Xanterra's executive team in 2009 as vice president of sales and marketing and oversees all of the company’s sales and marketing activities, including advertising, public relations, Web sites/e-commerce, regional sales offices and other related functions.

    Hartvigsen is also responsible for the company’s reservations offices located in Denver, Colorado and Yellowstone National Park, Wyoming.

    Hartvigsen has over 30 years of experience in the hospitality industry. His work has ranged from traditional hotel and resort management to the development, design and operations of major destination resorts across North America and Europe. He has held senior executive roles over the past 15 years in development, sales, marketing and operations, having served as vice president of worldwide sales and vice president of management services for Radisson Hotels Worldwide; senior vice president of lodging for Intrawest Corporation; and vice president of strategic development for Centex Destination Properties.

    Hartvigsen has received numerous awards throughout his career for excellence in leadership and management and in 2004, was named by the HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing. Hartvigsen is a graduate of Utah State University and a graduate of the 1998 inaugural class of the Carlson School of Management’s Executive Leadership Program at the University of Minnesota.

  • Tom Storey

    Tom Storey

    Executive Vice President Business Strategy at FHRI

    Read Full Bio

    Thomas W. Storey (Tom) is Executive Vice President Business Strategy for Fairmont Hotels and Raffles International, a leading global hotel company with over 100 hotels worldwide. As Executive Vice President Business Strategy, Mr. Storey is responsible strategic planning and helping to identify new opportunities that capitalize on improving business fundamentals.

    Mr. Storey has been instrumental in the development of FRHI and he has helped steer the business through an important period of growth. He began his career with the company in 1999 and has been a driving force behind many of the strategic initiatives of the last decade. He led the initial project that provided a leading edge technology platform that includes the guest data warehouse, CRM and early website development. He has also been responsible for a number of new products including Fairmont Heritage Place and Willow Stream Spa as well as business ventures such as Avendra. Since joining FRHI, Mr. Storey has held a series of progressive leadership positions including President.

    Mr. Storey is a seasoned hotelier with an extensive hospitality background. Recognized as an industry authority on brand building, Mr. Storey has served in various senior management roles over the course of his career, making significant contributions in the areas of business development, strategic planning and sales and marketing. As a testament to his influence and business savvy, Mr. Storey has been honored with a number of high-profile awards and acknowledgements. Past achievements include being named to the list of The Top 25 Industry Leaders for Business Travel News and Travel Agent Magazine as well as appearing on the prestigious Marketing 100 list as awarded by Advertising Age magazine. As a leading voice within the hospitality industry, Mr. Storey has also been a member of various organizations including the American Hotel & Lodging Association, the Travel Industry Association of America, Professional Conference and Meeting Planners as well as being a member of The Hotel Counsel for the Urban Land Institute.

    Mr. Storey possesses a Master’s of Business Administration degree from the Johnson School at Cornell University and also holds his Bachelor’s degree in economics from Bates College.

  • Dorothy Dowling

    Dorothy Dowling

    Senior Vice President of Sales & Marketing at Best Western International

    Read Full Bio

    Dorothy Dowling joined Best Western International in November 2004 as senior vice president of marketing, bringing with her more than 20 years of experience within the hospitality and travel industries. This year, she is also serving as chair of the Hospitality Sales & Marketing Association International (HSMAI).

    In her current role at Best Western, Dorothy directs the execution and delivery of all brand marketing strategies including frequency, consumer and field marketing programs, advertising/creative services, public relations and e-commerce initiatives. In addition, she oversees promotional efforts related to the company's role as the first-ever Official Hotel of NASCAR. 

    Previous to joining Best Western, Dorothy was vice president of operations, parks & resorts for ARAMARK, a leading managed services provider based in Philadelphia. She joined the company in December 2002 as vice president of marketing, handling its national park and convention center portfolios. 

    Prior to that, Dorothy served as president and COO of Travelodge Canada. During her tenure, she was instrumental in increasing the brand's number of franchised locations by 25 percent. Dorothy has also held other executive positions with Cendant Corporation and Royal Host REIT, in addition to her work with several Canadian companies including Forte Hotels, Relax Hotels & Resorts and Laventhol & Horwath Management Consultants. 

    She earned her joint masters of arts degree in sociology and leisure studies from the University of Waterloo in Ontario. 

    A respected veteran in her field, she serves on the North American board for the Travel Industry Association of America (TIA) and is a member of the marketing committee for the American Hotel & Lodging Association (AH&LA). A past president of HSMAI Canada, Dorothy has been honored with a number of key industry awards including the prestigious American Hotel Foundation Award for Best Practices in Guest Loyalty Programs.

  • Rob Torres

    Rob Torres

    Managing Director, Travel at Google, Inc.

    Read Full Bio

    With over 20 years of travel industry experience, Rob Torres serves as Google’s Managing Director of advertising and marketing for the North American Travel sector. In this role, Rob oversees the strategy development and profitable growth of integrated and innovative advertising campaigns. His group serves some of the largest Web and brick-and-mortar travel brands in the US.

    Prior to joining Google, Rob was Vice President of Strategic Hotel Partnerships at Expedia.com. During his seven year career at Expedia, Rob managed a team that had Global responsibility for 30 strategic accounts, generating gross bookings in excess of $2 billion. 

    Rob is a frequent speaker at numerous marketing and interactive conferences such as Phocuswright, TravelCom and Eye for Travel. He has been quoted in such publications as Business Week, Advertising Age and Media Post.  In June 2009, he authored "Savvy Searching: Leveraging the Online Behavior of Travelers in a Down Economy." an article for HSMAI's Marketing Review. 

    Rob holds a Bachelor of Science degree in Public Administration from the University of Southern California and holds a Masters of Business Administration from Georgetown University.  He currently serves on the Board of Directors for Hospitality Sales and Marketing Association International (HSMAI), the Association of Travel Marketing Executives (ATME), and the San Francisco Convention & Visitors Bureau (SFCVB).

  • Woody Peek

    Woody Peek

    Deputy Director at Beaches of Fort Myers and Sanibel

    Read Full Bio

    Woody Peek has served as deputy director of the Lee County Visitor & Convention Bureau (VCB), representing The Beaches of Fort Myers & Sanibel in southwest Florida, since August 2010.

    This industry veteran is responsible for overseeing the sales, marketing, and communications functions of the VCB domestically and internationally, as well as assisting the executive director in other bureau operations.  Besides planning, directing, and coordinating the VCB’s activities and programs, Peek also assists in developing the bureau’s budget, supervises the daily efforts of the advertising contract, and develops multi-level campaigns.

    In addition, Peek develops long-term strategic alliances both within the local community and globally, and works with the Lee County Port Authority to build demand for new and expanded air service.  His position also entails overseeing the progress of the VCB’s creative work, such as printed material, print and electronic ads, social media, and website development.

    Peek most recently held the position of vice president tourism sales, marketing and membership development at the Palm Springs Desert Communities Convention and Visitors Authority.  He coordinated sales, marketing, and promotional efforts targeted at the leisure, incentive, and convention markets.  For nearly two decades, Peek served as vice president of travel industry sales and marketing for Gaylord Entertainment in Nashville, TN.  During his tenure, his accomplishments were many, such as overseeing brand development and product expansion, including the launch of the 1,800-room expansion of the Opryland Hotel, the reopening of the historic Ryman Auditorium, and the debut of the Wild Horse Saloon.  Most importantly, Peek brought these various entities of Gaylord Entertainment under one unified brand.  This achievement resulted in an increase of revenue by 200 percent over a three-year period.

    In 1998, Peek created his own marketing firm, specializing in brand development and strategic planning for clients including Munich International Airport, Bavaria Tourism Marketing, Anheuser-Busch Adventure Parks, and the Venetian Resort Hotel Casino.  This seasoned professional further polished his skills as director, tourism marketing for the Tampa/Hillsborough Convention & Visitors Association.

  • Jay Talwar

    Jay Talwar

    Senior Vice President of Marketing at Hawai'i Visitors and Convention Bureau

    Read Full Bio

    When Jay Talwar became the head of marketing at the Hawai‘i Visitors and Convention Bureau (HVCB) in January 2004, his professional goal of working in his dream job was achieved. And he hasn’t looked back since. Who can blame him? 

    As senior vice president of marketing of the No. 1 tropical leisure vacation destination in the world, Talwar’s marketing expertise and passion for travel have energized HVCB’s destination marketing initiatives with the overall objective of spurring travel from North America. He has developed a deep knowledge of the diverse workings of Hawai‘i’s visitor industry and the nuances that make the Islands of Hawai’i so special.

    Under his leadership, HVCB’s marketing campaigns have strengthened Hawai‘i’s brand as a world-class destination for active travelers. These efforts have resulted in record visitor arrivals and national honors for its creative, effective, and measurable results in online and offline advertising, public relations, travel trade and co-op partnerships, and brand development. 

    Away from the office, you’ll likely find Talwar on a golf course, traveling around the world, on the pursuit of unique culinary experiences, and enjoying the great outdoors. Active in community affairs, Talwar serves as co-chairman of the board for Aloha Festivals, is a member of the community board for the American Heart Association in Hawai‘i, and a past president of the Sales & Marketing Executives of Honolulu.

  • Isaac Collazo

    Isaac Collazo

    Vice President of Performance Strategy & Planning at InterContinental Hotels Group PLC

    Read Full Bio

    Isaac J. Collazo is vice president, performance strategy & planning for InterContinental Hotels Group PLC of the United Kingdom (LON: IHG; NYSE: IHG [ADRs]), the world's largest and most global hotel company. As vice president, performance strategy & planning, Mr. Collazo is responsible for centralizing brand reporting and business analysis for each of the brands globally as well as assisting in the formulation of the company's overall strategy.

    Previously, Mr. Collazo served as vice president, operations strategy & planning in the Americas where he was instrumental in establishing divisional and company objectives, developing long-range and strategic plans, and creating industry-based performance benchmarks for the company.

    Before joining InterContinental Hotels Group in April 2002, Mr. Collazo was vice president, strategic brand knowledge with Marriott International where he led their guest satisfaction program and competitive analysis group. Prior to his tenure at Marriott International, Mr. Collazo also served with Promus Hotel Corporation. His responsibilities there included the administration and management of market and customer tracking systems and the development and communication of strategic briefs. Mr. Collazo began his career in the hospitality industry in 1987 with La Quinta Inns where he held several senior management positions.

    Mr. Collazo holds a bachelor's degree in business administration and radio, television & film from Trinity University and a master's of business administration from the University of Texas at Austin.

  • Frank Maduro

    Frank Maduro

    Vice President of Marketing at Palace Resorts

    Read Full Bio

    Frank Maduro is the Vice President of Marketing at Palace Resorts. Maduro leads development of comprehensive marketing, brand awareness and communications for the Palace Resorts brand, its 12 oceanfront resort properties in Mexico and the Dominican Republic along with its luxury adults-only boutique property in Cancun, Le Blanc Spa Resort. Maduro is also responsible for providing new and innovative tools, education and support needed by travel agents to effectively leverage the Palace Brand.

    Maduro has an extensive background in hospitality marketing, most recently serving as vice president of sales and marketing for Luxury Retreats at Cap Cana in Miami, Florida, and in a senior management role for Sandals and Beaches Resorts.

  • Carla Raynor

    Carla Raynor

    Vice President of Marketing at Homewood Suites by Hilton and Home2 Suites by Hilton

    Read Full Bio

    As Vice President of Marketing, Carla Raynor is responsible for the strategic development of Homewood Suites and Home2 Suites global brand positioning and leading overall marketing initiatives to drive revenue, improve market share, build brand loyalty, and support development growth. Additionally, Raynor oversees marketing and public relations teams for both brands, and directs the development of long-range growth strategy for the brands through strategic plans.

    Raynor has over 15 years of marketing experience, 10 of which have been with Hilton Worldwide; most recently as Senior Director, Hilton Family Marketing. In that role, she managed a multi-million dollar media budget to support Family marketing in the United States and Canada, including the company’s 2008 Summer Olympics sponsorship. Raynor has also served as Senior Director of Hampton Brand Marketing, as well as Marketing Manager for Doubletree Hotels.

    Recipient of the Google “Big Idea” award in 2008 and named a Young Leader to Watch by Hilton Worldwide, Raynor is also on the board of directors for New York City-based childhood literacy advocacy organization, Books for Kids.  Through her efforts and Homewood Suites partnership with the organization, Raynor has helped open two libraries – one in Memphis, TN and the second in Washington D.C. – in addition to raising over $200,000 for Books for Kids.

  • Larry Mueller

    Larry Mueller

    Managing Director and Founder at Cuvée Ventures

    Read Full Bio

    Larry Mueller is the managing director and founder of Cuvée Ventures—a Private Equity portfolio of ultra-luxury private residences in resort locations. Mueller founded Cuvée out of his passion for elite real estate investments, of which he was personally involved in for more than 20 years. Prior to Cuvée, he was president and CEO of Ariba, a publicly held software company in the Silicon Valley, and also served as CEO at Imageware Corporation, which was sold to EDS. Over a 16-year period, Mueller held several management positions at IBM, including Director of the company’s European headquarters in Paris, France.

    Mueller received a BBA from the University of Wisconsin and a graduate certificate at Harvard Executive Management School. He enjoys golf, skiing, participating in 10K road races, traveling, and spending time with his wife and two daughters.

  • Jan Fogelberg

    Jan Fogelberg

    Vice President, Customer Experience and Technology
 at Frontier Airlines

    Read Full Bio

    Jan holds the position of vice president, customer experience and technology for Republic Air Holdings branded carrier, Frontier Airlines.  Jan joined Frontier in 2003 and has held roles in reservations, system policies and procedures, and operations where she was senior director of stations, responsible for operations in the 60+ cities served by Frontier in 3 countries.   Her varied background, including tenure at Continental and a number of years as operations manager for a ComputerLand chain, gave her a unique ability to understand how technology could bridge gaps for both customers and employees alike.  In December 2008, Jan lead a team that delivered a new ‘branded fare’ product, AirFairs, to the U.S. market place.  This product delivery focused not only on the sales but also involved a full role out and delivery plan for all customer touch points in reservations, airports, inflight etc.

    A native of New Zealand, whose wanderlust and love of skiing lead her to Colorado, Jan spends winters racing down mountains and summers biking up them with her husband and two children.

  • Lucy Kay

    Lucy Kay

    Strategy and Business Development at Winter Park Resort

    Read Full Bio

    As Strategy and Business Development consultant, Lucy Kay is responsible for developing short and long term strategy to build the brand, customer base, service levels and revenue streams for Winter Park Resort, part of Intrawest UPC.   She is concurrently Project Manager for the Vail Valley Jet Center, International Arrivals Terminal Project in Eagle, Colorado.

    Kay has over twenty years  experience in the resort business.  Most recently, she was Chief Operating Officer of Breckenridge Ski Resort and has held several senior marketing positions with Vail Resorts in their Breckenridge and Keystone resorts.  She held leadership roles in both marketing and human resources at Copper Mountain, prior to joining Breckenridge.   She has been recognized with several key industry leadership and marketing awards, including a national ADDY award.

    Kay earned her Masters of International Business from Thunderbird School of Global Management, and her  BA Economics from the University of Pittsburgh.  She is an avid world traveler, skier and cyclist, recently serving as LOC Co-Chair for the USA PRO CYCLING Championships which aired in 161 countries.

  • Ian Arthur

    Ian Arthur

    Chief Marketing Officer at Intrawest ULC

    Read Full Bio

    Ian Arthur has a wealth of experience in building brands, and is known for driving high-impact marketing and branding initiatives that build significant awareness, capture market share, and increase revenues. He led the process for Frontier Airlines that led to the development of “A whole different animal.” He was also responsible for rebranding the Beaver Creek ski resort into one of the leading resorts in North America through the "Not Exactly Roughing it" campaign, and he developed the successful "There's no place like together" brand for Exclusive Resorts. He also served as director of Marketing for Nike, one of the most recognized brands in the world.

    He oversees all the marketing efforts of Intrawest ULC, including Resort marketing, Hospitality, Club Intrawest, Playground and Strategic Partnerships.

  • Will Seccombe

    Will Seccombe

    Chief Marketing Officer at VISIT FLORIDA

    Read Full Bio

    Mr. Seccombe serves as Chief Marketing Officer for VISIT FLORIDA, the state’s official tourism industry marketing corporation.  Will is responsible for the VISIT FLORIDA brand and guiding all domestic and international advertising, promotions, and communications programs.

    Prior to joining VISIT FLORIDA, Will dedicated 19 years in the Colorado tourism industry. He began his career in the ski industry as a Regional Sales Manager for Vail Resorts and later as the Director of Marketing for Loveland Ski Area.  Will then moved to the big city and spent five years as the Vice President of Marketing for the Denver Metro Convention & Visitors Bureau and another five years with PRACO advertising and public relations where he led the agencies efforts on behalf of the Colorado Tourism Office and many other exciting clients as Vice President of Account Service, Vice President of Advertising and Chief Operating Officer.  

    In 2004, Will founded Revolution Communications an integrated marketing company focused on developing innovative marketing solutions for clients in the travel and hospitality industry.  In 2005, Revolution Communications launched www.SoGoNow.com, an award winning online travel magazine designed to inspire vacations.  

    Will is a member of the Association of Travel Marketing Executives and the National Western Association.  When traveling, Will can usually be found chasing after his four kids or working on his golf game.

  • Flo Lugli

    Flo Lugli

    Executive Vice President of Marketing at Wyndham Hotel Group

    Read Full Bio

    Flo Lugli is the executive vice president of marketing for Wyndham Hotel Group, the world’s largest hotel company with 11 brands and more than 7,000 hotels. She is responsible for overseeing distribution, e-commerce, loyalty and research initiatives and leading the global strategic direction for customer engagement and market positioning for the company. A nationally recognized expert with a proven track record of driving revenue, she joined the company in July 2009 after serving more than 20 years with Travelport Limited, one of the world’s largest global distribution system providers and a leader in Web-based e-commerce solutions.

    Most recently, Lugli served Travelport as senior vice president of commercial in its Global Distribution Services Division and, prior to that, as acting chief marketing officer. During that time she was responsible for leading the company’s GDS business in the Americas and overseeing Travelport’s Global Operations and Global Land and Sea businesses, including the development and execution of its hotel, car rental and leisure strategies.

    Lugli also spent six years leading the company’s Airline Solutions business unit, holding titles including senior vice president of Airline Solutions and president and managing director, Airline Solutions. In those roles, she was responsible for the development and delivery of business and technology solutions for the company’s airline suppliers, with a specific focus on reservations hosting, faring and data solutions.

    Prior to 2002, Lugli held executive level business development and operations positions with Wizcom International and then Galileo International, which was acquired by Travelport’s predecessor, the former Cendant Corporation, in 2001. She joined Cendant in 1987 as a part of its Hospitality Division, serving in several sales and marketing roles, including vice president of worldwide sales and vice president of marketing.

    Lugli has been voted one of the Most Powerful Women in Travel seven times by Travel Agent Magazine and has been named a top 10 technology expert and a top 75 hotel executive by Lodging Magazine. She has served two terms as president of the Hotel Electronic Distribution Network Association (HEDNA), an international organization promoting electronic distribution of the hotel product, and is currently a member of the US Travel Association’s Travelcom advisory board. Lugli also serves on the board of directors for Joe's House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.

  • Rob Perlman

    Rob Perlman

    Senior Vice President of Marketing & Sales at Steamboat Ski & Resort Corporation

    Read Full Bio

    Rob Perlman is responsible for all aspects of marketing and sales at the resort including marketing, brand management, advertising, promotions, direct/database marketing, international and domestic sales, online marketing, Steamboat Central Reservations®, Steamboat Grand, strategic partnerships, and public relations. Perlman works closely with the Steamboat marketing team in continuing the growth of the Steamboat brand as the nation’s premier family-friendly resort with its world-famous Champagne Powder® snow and authentic western hospitality.

    Previously, Perlman served as Senior Vice President of Sale & Marketing for Steamboat and Winter Park Resorts, part of the Intrawest family of resorts.  While at Winter Park, he expanded and capitalized on the legendary moguls of Mary Jane and the new resort improvements at the Village at Winter Park.

    Prior to joining Intrawest resorts, Perlman was President and CEO of Colorado Ski Country USA. While there, the state’s skier visits surpassed 12.5 million three times which remain the high water mark. While at CSCUSA, Perlman served as the ski industry representative on the Colorado Tourism Office Board and served as Chairman in 2007 and 2008. He was also a board member of Visit Denver and held a position on Denver International Airport’s Vision Design Team.

    Along with his various positions in the Colorado tourism arena, Perlman’s tenure in the ski industry has included leadership roles at several resorts in Colorado and California, where he developed and implemented progressive and comprehensive marketing and sales programs.

    Perlman is no stranger to Colorado as he grew up in Evergreen, Colorado and raced for the Winter Park Ski Team as an age class racer.

  • Chris Jarnot

    Chris Jarnot

    Senior Vice President and Chief Operating Officer at Vail Resorts

    Read Full Bio

    Mr. Jarnot was appointed Chief Operating Officer of Vail in January 2008 having previously served as Senior Vice President of Marketing and Sales and Vice President of Marketing and Sales since 2003. 

    Mr. Jarnot has held numerous positions with Vail since 1989, including Director of Advertising and Direct Marketing, Director of Reservations, and Vice President of Marketing for Vail and Beaver Creek. He currently serves on the Board of Directors of Vail Valley Foundation, Bravo! Vail Valley Music Festival, SOS Outreach and Larkspur Restaurant.

  • Matt Stiker

    Matt Stiker

    Executive Vice President and Chief Marketing Officer at San Francisco Travel Association

    Read Full Bio

    In April 2009 Matt Stiker joined the San Francisco Travel Association as executive vice president and chief marketing officer. Stiker is responsible for developing and executing marketing strategies and programs that uniquely identify San Francisco from its competitors and promote San Francisco and the surrounding region as the most compelling convention and leisure destination in the world.

    Stiker, with 23 years of experience in advertising and consumer marketing, has led innovative and highly successful marketing programs for global consumer brands from Coca-Cola and Adidas to ESPN and Xbox.  Most recently, Stiker was with Hewlett-Packard, where he led joint marketing partnerships and activation efforts with DreamWorks, the NBA, and Starbucks.  Prior to that, he served as senior vice president at McCann Worldgroup San Francisco, as well as at Publicis in the West, Seattle, where he ran the State of Washington Tourism account. 

    In addition, he developed award-winning advertising campaigns for the State of Oregon Tourism Division and the Oregon Film & Video Office.

  • Jeff Flater

    Jeff Flater

    Vice President, Hotel Marketing at Hyatt Resorts

    Read Full Bio

  • Aurora Toth

    Aurora Toth

    Vice President of Marketing at Carlson Hotels - The Americas

    Read Full Bio

    Aurora Toth is vice president of Marketing for Carlson Hotels – the Americas. She is responsible for managing all agency relationships, brand advertising, promotions, and interactive marketing planning for midscale hotel brands Country Inns & Suites By Carlson and Park Inn hotels in the Americas; and is interim VP of Marketing for the Radisson brand in the Americas.

    Aurora has more than 25 years of marketing experience encompassing several corporate leadership roles as well as consultant work on customer insight and marketing strategies for startup companies and agency clients. Prior to working for Carlson, Toth served as vice president of Marketing for Christopher & Banks Corp. In this position, she was responsible for developing brand strategy for three brands, including multi-channel campaigns, Customer Relationship Management strategy and creative concepts in support of seasonal merchandise and new product launches.

    Before joining Christopher & Banks, Toth served as vice president of Corporate Development/Innovation and vice president of Marketing at The Musicland Group where she was responsible for all brand strategy, consumer research, and marketing/advertising efforts. She has also worked in marketing roles for Best Buy, Supervalu, Inc., the Toro Company and began her career in consumer packaged goods marketing at Procter & Gamble.

    Toth holds a Masters degree in Business Administration from the Carlson School of Management at the University of Minnesota, Minneapolis, MN and a Bachelor of Arts from Miami University in Oxford, Ohio.

  • Mike Van Houweling

    Mike Van Houweling

    Managing Director of Online Marketing at Southwest Airlines

    Read Full Bio

    As Managing Director of Online Marketing, Van Houweling is responsible for leading the development and execution of the strategic online business vision for Southwest Airlines, including the management of key online products and marketing channels. Van Houweling began his online brand marketing career with Hallmark.com in 1997, and has five years of experience in the transportation industry along with more than ten years of strategic marketing experience with brands including Hallmark Cards, John Deere, and Southwest Airlines.

    Van Houweling holds a Bachelor's degree from Iowa State University and an MBA from University of Michigan.

  • Tim Wolfe

    Tim Wolfe

    Vice Chairman at Colorado Tourism Office

    Read Full Bio

    Timothy H. Wolfe began his career in New York City with Hilton International at Windows on the World. His experience includes several years with Doral Hotels at Doral Arrowwood Conference Center, GE Conference Center and two years of international experience as Director of Operations at Tamarijn/Divi Beach Resorts. With Interstate Hotels, Wolfe was Hotel Manager for properties such as Vista Hotel NYC, Marriott Beach Resort, Key West and Founders Inn Conference Center.

    Wolfe currently sits on the Colorado Tourism Office board as vice-chairman, is president of the Metro Denver Hotel Association and oversees two properties in Denver - The Burnsley and The Sheraton Denver West for RDA Hotel Management.

    Wolfe is a graduate of The Ohio State University with a B.S. in Hospitality Management and minor in Mathematics 1987.

  • Doug McCorkle

    Doug McCorkle

    Executive Director of Brand Strategy at Fairmont Hotels & Resorts

    Read Full Bio

    Doug McCorkle serves as the Executive Director, Brand Strategy for Fairmont Hotels & Resorts.  In his current role he maximizes the strategic direction of all products and services offered by FHR.  Previously he was the Executive Director, Marketing for FHR. 

    McCorkle is a 25+ year hotel industry sales and marketing veteran.  Throughout his career he has held a variety of positions from property level operations and sales to executive level.  Prior to joining Fairmont, he was the VP, Brand Management for Homewood Suites and VP, Marketing for Hampton Inns.

  • Chris Amenechi

    Chris Amenechi

    Vice President of eCommerce and Merchandising at United Airlines

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    Chris Amenechi is a 17-year veteran of the new United Airlines. In his current role as the VP of E-Commerce and Merchandising, he is responsible for leading, developing, and managing United’s e-commerce platforms, direct to consumer, and ancillary revenue business. He brings a wealth of revenue generation and innovation leadership experience from previous roles at the Continental Airlines subsidiary.

    Chris started his airline career with the Continental Airlines subsidiary in 1993 as a Senior Analyst in the Domes- tic Revenue Management group. He became the Director of Pricing and Revenue Management of Continental Micronesia in 1997 based in Guam and then moved to Tokyo to assume the position of Director of Asia-Pacific Pricing and Revenue Management and Reservations in 1998. In 2001, he became the Managing Director of Asia –Pacific/ Latin Pricing and Revenue Management based in Houston. In 2003, his role expanded to include all International Rev- enue Management. In 2004, he led the efforts to introduce Africa to Continental Airlines map as the MD of Nigeria/ Africa based in Lagos. He returned to Houston to focus on International E-commerce and Distribution in 2005. He went on to establish and lead the Merchandising and E-Commerce practice until the merger.

  • Ajeet Anand

    Ajeet Anand

    Managing Director of Sales Operation and Field Marketing at Dolce Hotels and Resorts

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    Ajeet is the Director of Sales Operation and Field Marketing at Dolce Hotels & Resorts. In this capacity, Ajeet manages all of Dolce’s sales processes, sales operations and sales strategy  - for both the field and global sales organizations.  She is also responsible for the company’s customer satisfaction and loyalty efforts, leading the management, analysis and distribution of the satisfaction data to improve operations.

    Prior to Dolce Hotels, Ajeet was part of the Sales Strategy team at Starwood Hotels & Resorts Worldwide.  She worked primarily in the group meetings market to help grow the segment and increase profitability. Ajeet also worked on a model to recruit, hire and retain high performing sellers into the company global portfolio.  Ajeet was also the Director of Marketing at Cross-Cultural Solutions, a travel program that focused on the growing volunteer vacation market.  Ajeet was responsible for all sales, marketing and communications for the organization.

    Ajeet holds a Masters of Business Administration from Georgetown University and a Bachelor of Arts from American University.  Ajeet is originally from New York City and currently resides in Los Angeles, California.

Speakers


  • Sebastian Junger

    Sebastian Junger

    Award-Winning Journalist & Best-Selling Author (The Perfect Storm, WAR)

    Sebastian Junger is the internationally acclaimed, best-selling author of The Perfect Storm, A Death in Belmont and Fire. As a contributing editor to Vanity Fair and as a contributor to ABC News, he has covered major international news stories in Liberia, Sierra Leone and other places around the globe...

    Sebastian Junger is the internationally acclaimed, best-selling author of The Perfect Storm, A Death in Belmont and Fire. As a contributing editor to Vanity Fair and as a contributor to ABC News, he has covered major international news stories in Liberia, Sierra Leone and other places around the globe. He has been awarded the National Magazine Award and an SAIS Novartis Prize for Journalism. Junger became a fixture in the national media when, as a first-time author, he commanded The New York Times best- seller list for more than three years with The Perfect Storm, which later set sales records and became a major motion picture from Warner Bros.

    For over a year, Junger and photojournalist Tim Hetherington embedded with battle company of the 173rd Airborne Brigade Combat Team, in the remote and heavily contested Korengal valley of eastern Afghanistan. Reporting on the war from the soldiers’ perspective, Junger spent weeks at a time at a remote outpost that saw more combat than almost anywhere else in the entire country. The professional result is twofold: his most recent book, titled WAR (Twelve, May 2010), and the Academy Award nominated documentary, Restrepo, that also won the 2010 Grand Jury Prize at the Sundance Film Festival and aired on the National Geographic Channel.

    His reporting on Afghanistan in 2000, profiling Northern Alliance leader Ahmed Shah Massoud, became the subject of the National Geographic documentary “Into the Forbidden Zone.” In 2001, his expertise and experience reporting in Afghanistan led him to cover the war as a special correspondent for ABC News and Vanity Fair. His work has also been published in Harper’s, the New York Times Magazine, National Geographic Adventure, Outside, and Men’s Journal. He has reported on the LURD besiegement of Monrovia in Liberia, human rights abuses in Sierra Leone, war crimes in Kosovo, the peacekeeping mission in Cyprus, wildfire in the American West, guerilla war in Afghanistan, and hostage-taking in Kashmir. He has worked as a freelance radio correspondent during the war in Bosnia.

    Junger is a native New Englander and a graduate of Wesleyan University. Attracted since childhood to “extreme situations and people at the edges of things,” Junger worked as a high-climber for tree removal companies. After a chainsaw injury, he decided to focus on journalism, primarily writing about people with dangerous jobs, from fire fighting to commercial fishing (which led, of course, to The Perfect Storm).

    In 1998 Junger established The Perfect Storm Foundation, a non-profit organization that provides educational opportunities for children of people in the maritime professions.

    At the podium, Junger engages audiences with a powerful, emotionally compelling and vivid portrait of the impact of war. Drawing upon his prolific career of more than 20 years of international reporting, Junger shares personal anecdotes and direct experiences from the trenches of Afghanistan. A witness to some of the most heroic, disturbing and life-affirming events that represent the conflicted nature of war, Junger explores the emotional experience of combat and the impact of war on our everyday lives.

    Junger lives in New York City and on Cape Cod.

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  • Bruce Rosard

    Bruce Rosard

    Vice President of Sales & Marketing at PhoCusWright

    As vice president, sales and marketing, Mr. Rosard is responsible for the sales growth of PhoCusWright's research, consulting and events line of businesses. Bruce also leads the marketing team and is responsible for managing the PhoCusWright brand both online and offline. He is also responsible for...

    As vice president, sales and marketing, Mr. Rosard is responsible for the sales growth of PhoCusWright's research, consulting and events line of businesses. Bruce also leads the marketing team and is responsible for managing the PhoCusWright brand both online and offline. He is also responsible for business development, primarily establishing relationships with trade associations, media companies and other synergistic partners that will benefit PhoCusWright's bottom line. Bruce's mission is to introduce travel, tourism and hospitality firms worldwide to PhoCusWright and to work with those firms to increase their ability to achieve their long-term objectives.

    Prior to PhoCusWright, Bruce was founder, president and CEO of Moguls Mountain Travel (Boulder, CO), a ski tour wholesaler and pioneer in the e-commerce travel market. After establishing the company's first Web site in 1994, he architected the development of KARS, a proprietary online booking and tour management system. He is also credited with creating long-term strategic alliances with major online travel providers and was a founding, long term board member of SkiTops (the Ski Tour Operators Association).

    Bruce is a magna cum laude graduate of the University of Connecticut with a BS in marketing.

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  • Robert Patterson

    Robert Patterson

    Vice President of Social & Influencer Marketing at MMG Worldwide

    Robert Patterson has over a decade of online marketing communications experience and leads MMG's practices in social and influencer media channels. Prior to MMG, he led digital strategy...

    Robert Patterson has over a decade of online marketing communications experience and leads MMG's practices in social and influencer media channels. Prior to MMG, he led digital strategy for an online travel agency and has spearheaded social and digital strategy for MMG clients such as Barbados Tourism, Trump Hotel Collection, Branson Convention & Visitors Bureau and Palace Resorts.

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  • Kurt Paulson

    Kurt Paulson

    Head of Travel, Mid-Market Channel at Google, Inc.

    Kurt Paulson has 12+ years of advertising sales and strategic management experience with a strong expertise in digital marketing. Kurt's experience has crossed a variety of industries, including...

    Kurt Paulson has 12+ years of advertising sales and strategic management experience with a strong expertise in digital marketing. Kurt's experience has crossed a variety of industries, including Travel, Retail, and Technology. His work with leading Travel brands like Expedia, Hilton, Travelocity, Virgin America and Choice Hotels have given him a broad knowledge and perspective on advertising channels such as search, display, social media, video and television. He has provided superior leadership through business planning, budgeting, product development, acquiring & retaining top talent, and installing effective sales strategies for his teams.

    Currently, Kurt is a Sr. Sales Consultant for the mid-market channel with Google Travel. His responsibilities include building senior relationships and engaging in strategies to expand investments across Google's media platform. Prior to Google, Kurt was VP Digital Media Sales at Time, Inc.'s CNNMoney & Fortune.com, where he led all sales, marketing and management efforts for the Western region. 

    Kurt earned a Bachelor of Science degree in Business Administration with a focus on Management from California Polytechnic State University, San Luis Obispo. He resides in San Carlos, CA with his wife and three children.

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  • Andrew Lamb

    Andrew Lamb

    Chief Executive Officer at Digitalworks Europe Ltd.

    Andrew Lamb is CEO of Digitalworks, a European-based specialist in digital brand experience and web user interface. A formidable evangelist for the...

    Andrew Lamb is CEO of Digitalworks, a European-based specialist in digital brand experience and web user interface. A formidable evangelist for the end-user, Andrew specializes in helping companies understand what end-users need online, what they actually experience and how to bridge the gap to conversion and profitability.

    Andrew’s teams have achieved double-digit increases in visitors and revenue in the travel and tourism industry as well as in the public sector. Prior to Digitalworks, Andrew oversaw online transactions for the UK’s largest insurance company.

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  • David Sheatsley

    David Sheatsley

    Director, Marketing Research at U.S. Travel Association

    Mr. Sheatsley has nearly 20 years’ experience in the travel and tourism industry with an emphasis on destination marketing and research.  David currently serves as the Director of Marketing Research for the U.S. Travel Association located in Washington, D.C.  His destination experience includes...

    Mr. Sheatsley has nearly 20 years’ experience in the travel and tourism industry with an emphasis on destination marketing and research.  David currently serves as the Director of Marketing Research for the U.S. Travel Association located in Washington, D.C.  His destination experience includes Senior Vice President & COO with the Virginia Tourism Corporation and Vice President of Research with LA INC., the tourism marketing arm for Los Angeles.  Not an initial path, David has established five research departments, ranging from Fairfax County, Virginia, where he served as Chief Demographer, to the Supreme Court of Virginia.  David is on the Board of Directors of the Travel and Tourism Research Association and is a founding member of the State/Provincial Research Committee. 

    He holds B.A. and M.A. degrees in Sociology/Demography from the University of Virginia.  When not thinking about tourism, David’s head is into 60’s and 70’s music trivia and spending time converting his 1,000+ album collection onto CDs.

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The Lodge At Vail

This Year's Vail Summit Location

The Lodge at Vail

174 East Gore Creek Drive, Vail, CO 81657

Reservations............................................. 877-528-7625
Website.................................................... LodgeAtVail.com