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September 6th & 7th, 2013 – The Lodge at Vail

Considered one of the industry's most dynamic annual events, The Vail Summit is a think tank designed for the world's top travel marketing minds and brand leaders. Details for the 2013 Vail Summit are being finalized now, so continue to check in for more information on the agenda as well as speakers and confirmed attendees.

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the 15th Annual Vail Summit

September 6th - 8th, 2012 – The Lodge at Vail

Agenda


Thursday

September 6th

  • Welcome Reception
    Cucina Rustica, The Lodge At Vail

    7:00pm – 9:00pm

Friday

September 7th

  • Breakfast
    International Ballroom B + C

    7:30am – 8:30am

  • Welcome/Introductions

    8:00am – 8:15am

  • Emerging Lifestyles and Travel Trends: Implications for the Year Ahead
    Peter Yesawich, MMGY Global

    8:15am – 8:45am

  • Roundtable Discussion
    • The Future Role of Brand
    • Mobile’s Disintermediation Effect
    • Social as a Reservations and Customer Service Tool
    • Supplier Control of Inventory

    8:45am – 11:15am

  • Lunch

    11:15am – 12:00pm

  • Social Activities
    Golf, Red Sky Golf Club
    Hiking Tour
    Mountain Biking

    12:00pm – 6:00pm

  • Reception
    Poolside, The Lodge at Vail

    7:00pm – 7:30pm

  • Dinner
    The Left Bank in Vail Village

    7:30pm – 10:30pm

Saturday

September 8th

  • Breakfast
    International Ballroom B + C

    8:30am – 9:30am

  • Keynote Presentation
    A Morning With Paco Underhill, CEO and Founder of Envirosell

    9:30am – 11:00am

  • Lunch

    11:00am – 12:00pm

  • Social Activities
    Golf, Red Sky Golf Club
    Vail Summit Summer Olympics

    12:00pm – 6:00pm

  • Reception & Dinner
    bōl Vail, Vail Village

    7:00pm – 11:00pm

Confirmed as of 11/26/12

Attendees


  • Patrick Miller

    Patrick Miller

    Vice President of Marketing at Mandalay Bay Resort & Casino

    Read Full Bio

    Please welcome Patrick Miller to Mandalay Bay Resort & Casino.  Patrick will be responsible for the overall direction of marketing here at Mandalay Bay including Slot and National Marketing, Special Events, VIP Casino Services, Campaign Management, Branding and Advertising and Interactive Marketing.

    Patrick has been with MGM Resorts International for sixteen years, most recently as the Vice President of Casino Operations at Monte Carlo.

    Patrick originally began his career at the Mirage in 1995 as a Pit Clerk. In 1996, he was accepted into the Management Associate Program. Upon completion of the program, Patrick held various positions, including Marketing Analyst, Slot Marketing Administrator, and Slot Manager. In 1999, he was promoted to Director of National Marketing and assumed the position of Director of Slot Marketing in 2000.  Patrick was promoted to Executive Director of Slots in 2003 and ultimately Vice President of Slots at Mirage.

    Patrick is a Diversity Champion and has a Bachelor of Business Degree in Marketing and Spanish from the University of Notre Dame.

    Patrick is an active board member of Bishop Gorman High School. He enjoys hunting, fishing, cycling, snowboarding and most importantly, spending time with family.

  • Flo Lugli

    Flo Lugli

    Executive Vice President of Marketing at Wyndham Hotel Group

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    Flo Lugli is the executive vice president of marketing for Wyndham Hotel Group, the world’s largest hotel company with 11 brands and more than 7,000 hotels. She is responsible for overseeing distribution, e-commerce, loyalty and research initiatives and leading the global strategic direction for customer engagement and market positioning for the company. A nationally recognized expert with a proven track record of driving revenue, she joined the company in July 2009 after serving more than 20 years with Travelport Limited, one of the world’s largest global distribution system providers and a leader in Web-based e-commerce solutions.

    Most recently, Lugli served Travelport as senior vice president of commercial in its Global Distribution Services Division and, prior to that, as acting chief marketing officer. During that time she was responsible for leading the company’s GDS business in the Americas and overseeing Travelport’s Global Operations and Global Land and Sea businesses, including the development and execution of its hotel, car rental and leisure strategies.

    Lugli also spent six years leading the company’s Airline Solutions business unit, holding titles including senior vice president of Airline Solutions and president and managing director, Airline Solutions. In those roles, she was responsible for the development and delivery of business and technology solutions for the company’s airline suppliers, with a specific focus on reservations hosting, faring and data solutions.

    Prior to 2002, Lugli held executive level business development and operations positions with Wizcom International and then Galileo International, which was acquired by Travelport’s predecessor, the former Cendant Corporation, in 2001. She joined Cendant in 1987 as a part of its Hospitality Division, serving in several sales and marketing roles, including vice president of worldwide sales and vice president of marketing.

    Lugli has been voted one of the Most Powerful Women in Travel seven times by Travel Agent Magazine and has been named a top 10 technology expert and a top 75 hotel executive by Lodging Magazine. She has served two terms as president of the Hotel Electronic Distribution Network Association (HEDNA), an international organization promoting electronic distribution of the hotel product, and is currently a member of the US Travel Association’s Travelcom advisory board. Lugli also serves on the board of directors for Joe's House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.

  • Rob Perlman

    Rob Perlman

    Senior Vice President of Marketing & Sales at Steamboat Ski & Resort Corporation

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    Rob Perlman is responsible for all aspects of marketing and sales at the resort including marketing, brand management, advertising, promotions, direct/database marketing, international and domestic sales, online marketing, Steamboat Central Reservations®, Steamboat Grand, strategic partnerships, and public relations. Perlman works closely with the Steamboat marketing team in continuing the growth of the Steamboat brand as the nation’s premier family-friendly resort with its world-famous Champagne Powder® snow and authentic western hospitality.

    Previously, Perlman served as Senior Vice President of Sale & Marketing for Steamboat and Winter Park Resorts, part of the Intrawest family of resorts.  While at Winter Park, he expanded and capitalized on the legendary moguls of Mary Jane and the new resort improvements at the Village at Winter Park.

    Prior to joining Intrawest resorts, Perlman was President and CEO of Colorado Ski Country USA. While there, the state’s skier visits surpassed 12.5 million three times which remain the high water mark. While at CSCUSA, Perlman served as the ski industry representative on the Colorado Tourism Office Board and served as Chairman in 2007 and 2008. He was also a board member of Visit Denver and held a position on Denver International Airport’s Vision Design Team.

    Along with his various positions in the Colorado tourism arena, Perlman’s tenure in the ski industry has included leadership roles at several resorts in Colorado and California, where he developed and implemented progressive and comprehensive marketing and sales programs.

    Perlman is no stranger to Colorado as he grew up in Evergreen, Colorado and raced for the Winter Park Ski Team as an age class racer.

  • Kari Tarnowski

    Kari Tarnowski

    Senior Vice President of Marketing at Regent Seven Seas Cruises

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  • Matt Stiker

    Matt Stiker

    Executive Vice President and Chief Marketing Officer at San Francisco Travel Association

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    In April 2009 Matt Stiker joined the San Francisco Travel Association as executive vice president and chief marketing officer. Stiker is responsible for developing and executing marketing strategies and programs that uniquely identify San Francisco from its competitors and promote San Francisco and the surrounding region as the most compelling convention and leisure destination in the world.

    Stiker, with 23 years of experience in advertising and consumer marketing, has led innovative and highly successful marketing programs for global consumer brands from Coca-Cola and Adidas to ESPN and Xbox.  Most recently, Stiker was with Hewlett-Packard, where he led joint marketing partnerships and activation efforts with DreamWorks, the NBA, and Starbucks.  Prior to that, he served as senior vice president at McCann Worldgroup San Francisco, as well as at Publicis in the West, Seattle, where he ran the State of Washington Tourism account. 

    In addition, he developed award-winning advertising campaigns for the State of Oregon Tourism Division and the Oregon Film & Video Office.

  • Mike Van Houweling

    Mike Van Houweling

    Managing Director of Online Marketing at Southwest Airlines

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    As Managing Director of Online Marketing, Van Houweling is responsible for leading the development and execution of the strategic online business vision for Southwest Airlines, including the management of key online products and marketing channels. Van Houweling began his online brand marketing career with Hallmark.com in 1997, and has five years of experience in the transportation industry along with more than ten years of strategic marketing experience with brands including Hallmark Cards, John Deere, and Southwest Airlines.

    Van Houweling holds a Bachelor's degree from Iowa State University and an MBA from University of Michigan.

  • Jeff DeKorte

    Jeff DeKorte

    Vice President of Digital Marketing at Royal Caribbean International

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    Jeff DeKorte began his online travel career in 1996 in the Electronic Distribution department at US Airways developing and operating PC-based travel booking tools and the Company’s early web site. He also served as Director, Electronic Commerce and Distribution at US Airways and co-directed the team responsible for the design and re-launch of their award-winning web site and self-service kiosks. Jeff’s experience in the travel industry and expertise in the online travel field led him to his role as Senior Vice President, Travel & Digital Media, at Rand McNally.

    Previously, Jeff was Vice President of Business Development at Travel Ad Network, President & COO at LeisureLogix, LLC and Vice President & General Manager, Travel at America Online.

    Jeff serves as a member of the advisory board for the Travel Commerce Conference & Expo and on the board of directors of the Association of Travel Marketing Executives.

  • Ellen Hahn

    Ellen Hahn

    Vice President of Brand Communications and Advertising at Hyatt Hotels Corporation

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  • Scott Voeller

    Scott Voeller

    Vice President of Brand Strategy and Advertising at MGM Resorts International

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    Scott Voeller is Vice President of Brand Strategy and Advertising for MGM RESORTS. In this newly created position, Voeller leads brand architecture and strategies, optimizes brand partnership and sponsorship opportunities and identifies and manages cross-property brand strategies and growth opportunities.  In addition he directs Corporate Advertising, including Brand Management, Media and Graphic Design.

    Voeller previously served as Vice President of Marketing for Mandalay Bay.  In that role, he directed all aspects of strategic planning, advertising, direct marketing and interactive marketing for the AAA Four Diamond property.

    A veteran of both the hospitality and advertising industries, Voeller previously served as Director of Marketing for Luxor.  Prior to that, he served as Director of Advertising and Public Relations for Silver Legacy Resort & Casino in Reno, Nev. and was Partner and Vice President of Strategic Planning at DRGM, one of Nevada’s largest advertising agencies.  During his time with DRGM, Voeller developed and implemented advertising and strategic marketing strategies for clients such as the Reno-Sparks Convention and Visitors Authority, the Nevada Commission on Tourism, Pardee Homes and Nevada Bell.

    Voeller’s expertise has led to numerous awards including being named one of the “Top 25 Extraordinary Minds in Sales and Marketing” by the Hospitality Sales and Marketing Association International in 2009.  Voeller also was honored as “Ad Person of the Year” by the Reno Ad Club in 1992.  He holds a bachelor’s degree in Business Administration and Marketing from the University of Nevada, Reno.

  • Mark Krolick

    Mark Krolick

    Managing Director, Loyalty Marketing & Analytics at United Airlines

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    Mark Krolick leads the Loyalty Marketing & Analytics division within United Airlines’ MileagePlus program.  This includes leading all member marketing, MileagePlus advertising and brand management, and customer analytics projects such as member segmentation, predictive modeling, promotional measurement, consumer research and much more.  In this role, Mark has built a strong loyalty marketing program and analytical foundation for United and MileagePlus including marketing analytics expertise and world-class analysis tools.

    Prior to United, Mark spent eight years at Delta Air Lines, where he worked in Marketing Communications, Direct Marketing & CRM, Route Planning and Revenue Management.  He has also worked as a Database Marketing Consultant for the Affinity Group Services division of Marsh & McLennan.

    Mark has spoken on Marketing, Branding and Analytics topics at many industry and trade conferences including the National Conference on Database Marketing (NCDM), Eye for Travel, Disney Analytics & Optimization Summit and the Frequent Travel Marketing Association (FTMA).

  • André Fournier

    André Fournier

    Senior Vice President of Sales & Marketing at Destination Hotels & Resorts

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    As senior vice president of sales and marketing for Destination, André Fournier's responsibilities include shaping the global sales and marketing vision and culture, driving annual business planning sales and marketing processes, as well as developing brand-building strategies for the Destination portfolio and individual assets. He also collaborates with the national sales team on strategic sales programs and supporting strategies for expansion. Fournier also plays a major role in working with business development to secure new management contracts and property acquisitions to grow the company.

    Fournier most recently was vice president of field sales for the company where he mobilized Destination's more than 150 person, property-based sales force to create synergies amongst the collection to better sell and serve its clients. He oversaw the deployment and coordination of Destination Hotels & Resorts' property sales and marketing teams and conducted detailed departmental needs assessments. He also regularly worked with properties in transition stages to boost the success of those that were performing below their competitive set. In addition, Fournier partnered with the director of organizational development and recruiting to identify when appropriate sales or marketing talent was needed. He also put together development plans for sales and marketing associates to prepare the company for future growth.

    Fournier is an over 25-year veteran of the hospitality industry and has been responsible for sales and marketing strategies at Pointe South Mountain Resort in Phoenix when Destination managed the property. Fournier held a similar position at the Vail Cascade in Colorado before moving to Phoenix in the mid-1990s. Prior to working for Destination, Fournier worked for Doubletree Hotels, Sheraton, Keystone Resort and the Scottsdale Plaza Resort.

    Fournier has been recognized by numerous industry organizations for his contributions to the profession over the years including being named one of HSMAI's Top 25 Extraordinary Minds in Sales & Marketing, Spirit of Lowe and Co-Branding Award from Destination and Sales & Marketing Manager of the Year from the Colorado Hotel & Lodging Association.

  • Julie Maurer

    Julie Maurer

    Vice President of Marketing and Sales at Squaw Valley & Alpine Meadows Resorts

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    Ms. Maurer was appointed Vice President of Marketing and Sales in January 2011. She joined the company from Vail Resorts where she served as Vice President of Regional Marketing for the Lake Tahoe resorts (Northstar and Heavenly). Ms. Maurer has 30 years of experience in the mountain resort industry and has worked with over 10 ski resorts across the country. Under Ms. Maurer’s leadership, her staff and resorts have received multiple awards including: the North American Snowsports Journalists Association’s Excellence in Media award, Far West Ski Association’s Ski Resort of the Year award, and National Ski Areas Association Marketing Award.

    Ms. Maurer is a Commissioner for California Tourism and currently serves as President of Ski Lake Tahoe, a cooperative marketing organization promoting Lake Tahoe’s seven largest resorts.

  • Grazia Sorice Ochoa

    Grazia Sorice Ochoa

    Managing Director, Global Digital Marketing at Starwood Hotels & Resorts Worldwide

    Read Full Bio

  • Lisa Wooldridge

    Lisa Wooldridge

    Managing Director of Marketing for The Americas at Tourism Australia

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    As Marketing Director for the Americas based in Los Angeles, Lisa Wooldridge is responsible for directing Tourism Australia’s consumer marketing across the USA, Canada and the key emerging market, Brazil.

    Lisa has been at Tourism Australia since 2008. She manages a team of six staff who plan Tourism Australia's media, public relations, promotions, digital programs, and corporate communications. Lisa is charged with ensuring the region delivers innovative, integrated marketing programs that span bought, owned and earned media. She oversees Tourism Australia’s three strategic agency relationships; media, creative and public relations.

    Under Lisa’s leadership, the Americas region has been responsible for launching the new There’s Nothing Like Australia brand campaign in three markets, securing Oprah Winfrey’s visit to Australia in 2010, and launching “Australia” the movie with Fox.

    Lisa has more than 20 years of brand marketing experience, with 15 years in the tourism industry. Her background encompasses consumer marketing, corporate communications, product development, event management, travel industry relations and operations.  Prior to joining Tourism Australia, she worked as Vice President of Marketing for a major tour operator. Lisa has held marketing and management positions within the travel industry as well as several advertising and public relations agencies in Southern California.

  • John Schultz

    John Schultz

    Managing Director, Marketing & Advertising for the Americas at Barceló Hotels & Resorts

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    John Schultz is marketing and advertising manager for the U.S. at Barceló Hotels & Resorts, for which his core responsibilities include promoting the company's Latin America leisure hotels to the U.S. market. He was instrumental in the 2009 launch of the "Say Hello to Barceló" campaign. That same year, he also oversaw the launch of Barceló's agent loyalty program, B Partner, in North America, and, simultaneously, the ad campaign that drove the launch of the Hotel Barceló Los Cabos Palace Deluxe. More recently, Schultz has also been the driving force behind the campaign promoting the $330 million renovation of the Barceló Bávaro Beach Resort in Punta Cana.

  • David Rice

    David Rice

    President & CEO at Barbados Tourism Authority

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    Mr. David M Rice (CHA) assumed the position of President and Chief Executive Officer of the Barbados Tourism Authority (BTA) in 2009.

    As President and Chief Executive Officer of the BTA, Mr. Rice holds responsibility for leading the Authority as the primary tourism marketing agency of Barbados and ensures that its strategies, action plans, systems and procedures are effectively managed for the continued growth of tourism in Barbados.  Under his portfolio, he advises Government on tourism related issues and define priorities and objectives, so that it can effectively deliver its mandate.

    Prior to his appointment at the BTA, Mr. Rice held the position of Vice President of Resort Operations with Welk Resorts, one of the most respected independent brands in the Vacation ownership industry.

    He is also a 25-year veteran in the international Resort, Hotel and Vacation industry and has worked and lived in Europe, the Caribbean and the United States. He has held senior level positions at Sunterra Corporation, Bluebeard’s Castle and Beach Resorts, Marriott Corporation, Orange Lake Country Club and Divi Resorts and has been described as a results-oriented and innovative leader.

    A graduate of the Lewis Hotel School in New York, USA, Mr. Rice holds the designation of Certified Hotel Administrator (CHA) from the American Hotel and Lodging Association and he has been Chairman of the Caribbean American Resort Development Association. He has held previous positions as Chairman of the USVI Development Association and Vice President of the St. Thomas and St. John’s Hotel Association.

    An alumnus of Harrison College, Mr. Rice has also served on the Board of Directors for Hospice of Central Florida, Rotary International, California State University, Skal (International Association of Tourism & Travel) Club and United Way. He is currently a member of the Board of Directors of the Deer Springs Fire Council; the President’s Circle of California State University and was also nominated to serve as a member of Governor Schwarzenegger’s Olympic Committee.

  • Rob Solomon

    Rob Solomon

    Senior Vice President of Sales & Marketing at Outrigger Hotels and Resorts

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    Rob Solomon is Senior Vice President of Sales & Marketing for Outrigger Hotels & Resorts, a Honolulu-based, privately held company that owns the largest and most diverse hotel chain in Hawaii.  Rob is responsible for all of the company's sales and marketing efforts as well as Outrigger's global reservations network and the marketing of Outrigger's rapidly expanding portfolio of resorts in Australia, New Zealand, Fiji, Guam and Tahiti.

    Solomon is well known within Hawaii's visitor industry, having served on numerous boards and committees, including the Research, Marketing and Internet committees of the Hawaii Visitors & Conventions Bureau. 

    Solomon holds Masters degrees from Princeton and Yale University in the fields of public and international affairs and Southeast Asia studies. In his spare time, Rob is an avid cyclist and one of Hawaii’s very few cross-country skiers.

  • Tom Storey

    Tom Storey

    Executive Vice President of Business Strategy at FHRI

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    Thomas W. Storey (Tom) is Executive Vice President Business Strategy for Fairmont Hotels and Raffles International, a leading global hotel company with over 100 hotels worldwide. As Executive Vice President Business Strategy, Mr. Storey is responsible strategic planning and helping to identify new opportunities that capitalize on improving business fundamentals.

    Mr. Storey has been instrumental in the development of FRHI and he has helped steer the business through an important period of growth. He began his career with the company in 1999 and has been a driving force behind many of the strategic initiatives of the last decade. He led the initial project that provided a leading edge technology platform that includes the guest data warehouse, CRM and early website development. He has also been responsible for a number of new products including Fairmont Heritage Place and Willow Stream Spa as well as business ventures such as Avendra. Since joining FRHI, Mr. Storey has held a series of progressive leadership positions including President.

    Mr. Storey is a seasoned hotelier with an extensive hospitality background. Recognized as an industry authority on brand building, Mr. Storey has served in various senior management roles over the course of his career, making significant contributions in the areas of business development, strategic planning and sales and marketing. As a testament to his influence and business savvy, Mr. Storey has been honored with a number of high-profile awards and acknowledgements. Past achievements include being named to the list of The Top 25 Industry Leaders for Business Travel News and Travel Agent Magazine as well as appearing on the prestigious Marketing 100 list as awarded by Advertising Age magazine. As a leading voice within the hospitality industry, Mr. Storey has also been a member of various organizations including the American Hotel & Lodging Association, the Travel Industry Association of America, Professional Conference and Meeting Planners as well as being a member of The Hotel Counsel for the Urban Land Institute.

    Mr. Storey possesses a Master’s of Business Administration degree from the Johnson School at Cornell University and also holds his Bachelor’s degree in economics from Bates College.

  • Dorothy Dowling

    Dorothy Dowling

    Senior Vice President, Marketing and Sales at Best Western International

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    Dorothy Dowling joined Best Western International in November 2004 as senior vice president of marketing, bringing with her more than 20 years of experience within the hospitality and travel industries. This year, she is also serving as chair of the Hospitality Sales & Marketing Association International (HSMAI).

    In her current role at Best Western, Dorothy directs the execution and delivery of all brand marketing strategies including frequency, consumer and field marketing programs, advertising/creative services, public relations and e-commerce initiatives. In addition, she oversees promotional efforts related to the company's role as the first-ever Official Hotel of NASCAR. 

    Previous to joining Best Western, Dorothy was vice president of operations, parks & resorts for ARAMARK, a leading managed services provider based in Philadelphia. She joined the company in December 2002 as vice president of marketing, handling its national park and convention center portfolios. 

    Prior to that, Dorothy served as president and COO of Travelodge Canada. During her tenure, she was instrumental in increasing the brand's number of franchised locations by 25 percent. Dorothy has also held other executive positions with Cendant Corporation and Royal Host REIT, in addition to her work with several Canadian companies including Forte Hotels, Relax Hotels & Resorts and Laventhol & Horwath Management Consultants. 

    She earned her joint masters of arts degree in sociology and leisure studies from the University of Waterloo in Ontario. 

    A respected veteran in her field, she serves on the North American board for the Travel Industry Association of America (TIA) and is a member of the marketing committee for the American Hotel & Lodging Association (AH&LA). A past president of HSMAI Canada, Dorothy has been honored with a number of key industry awards including the prestigious American Hotel Foundation Award for Best Practices in Guest Loyalty Programs.

  • Rob Torres

    Rob Torres

    Managing Director, Travel at Google, Inc.

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    With over 20 years of travel industry experience, Rob Torres serves as Google’s Managing Director of advertising and marketing for the North American Travel sector. In this role, Rob oversees the strategy development and profitable growth of integrated and innovative advertising campaigns. His group serves some of the largest Web and brick-and-mortar travel brands in the US.

    Prior to joining Google, Rob was Vice President of Strategic Hotel Partnerships at Expedia.com. During his seven year career at Expedia, Rob managed a team that had Global responsibility for 30 strategic accounts, generating gross bookings in excess of $2 billion. 

    Rob is a frequent speaker at numerous marketing and interactive conferences such as Phocuswright, TravelCom and Eye for Travel. He has been quoted in such publications as Business Week, Advertising Age and Media Post.  In June 2009, he authored "Savvy Searching: Leveraging the Online Behavior of Travelers in a Down Economy." an article for HSMAI's Marketing Review. 

    Rob holds a Bachelor of Science degree in Public Administration from the University of Southern California and holds a Masters of Business Administration from Georgetown University.  He currently serves on the Board of Directors for Hospitality Sales and Marketing Association International (HSMAI), the Association of Travel Marketing Executives (ATME), and the San Francisco Convention & Visitors Bureau (SFCVB).

  • Jay Talwar

    Jay Talwar

    Senior Vice President of Marketing at Hawai'i Visitors and Convention Bureau

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    When Jay Talwar became the head of marketing at the Hawai‘i Visitors and Convention Bureau (HVCB) in January 2004, his professional goal of working in his dream job was achieved. And he hasn’t looked back since. Who can blame him? 

    As senior vice president of marketing of the No. 1 tropical leisure vacation destination in the world, Talwar’s marketing expertise and passion for travel have energized HVCB’s destination marketing initiatives with the overall objective of spurring travel from North America. He has developed a deep knowledge of the diverse workings of Hawai‘i’s visitor industry and the nuances that make the Islands of Hawai’i so special.

    Under his leadership, HVCB’s marketing campaigns have strengthened Hawai‘i’s brand as a world-class destination for active travelers. These efforts have resulted in record visitor arrivals and national honors for its creative, effective, and measurable results in online and offline advertising, public relations, travel trade and co-op partnerships, and brand development. 

    Away from the office, you’ll likely find Talwar on a golf course, traveling around the world, on the pursuit of unique culinary experiences, and enjoying the great outdoors. Active in community affairs, Talwar serves as co-chairman of the board for Aloha Festivals, is a member of the community board for the American Heart Association in Hawai‘i, and a past president of the Sales & Marketing Executives of Honolulu.

  • Jan Fogelberg

    Jan Fogelberg

    Vice President, Customer Experience and Technology
 at Frontier Airlines

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    Jan holds the position of vice president, customer experience and technology for Republic Air Holdings branded carrier, Frontier Airlines.  Jan joined Frontier in 2003 and has held roles in reservations, system policies and procedures, and operations where she was senior director of stations, responsible for operations in the 60+ cities served by Frontier in 3 countries.   Her varied background, including tenure at Continental and a number of years as operations manager for a ComputerLand chain, gave her a unique ability to understand how technology could bridge gaps for both customers and employees alike.  In December 2008, Jan lead a team that delivered a new ‘branded fare’ product, AirFairs, to the U.S. market place.  This product delivery focused not only on the sales but also involved a full role out and delivery plan for all customer touch points in reservations, airports, inflight etc.

    A native of New Zealand, whose wanderlust and love of skiing lead her to Colorado, Jan spends winters racing down mountains and summers biking up them with her husband and two children.

  • Florian Gmeiner

    Florian Gmeiner

    Managing Director of Online and Direct Sales at Lufthansa Airlines

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    Florian Gmeiner is Managing Director of Online & Direct Sales in the Americas for Lufthansa and Austrian Airlines. His responsibilities include the websites lufthansa.com and austrian.com, online travel agency business in the U.S. market, as well as Lufthansa microsites for ethnic travel, weflyhome.com, and Lufthansa’s generationfly.com, a website targeted at student travel to Europe. Before taking on the responsibility for online and direct sales, Florian worked in regional sales, corporate and agency key account management for Lufthansa.

    Florian gained previous practical experience working for international companies such as BMW (automotive), Siemens (various industries) and Henkel (fast moving consumer goods). He worked, lived and studied in three different countries.

    Florian Gmeiner holds a “Diplom Betriebswirt” (Bachelor equivalent) degree from the School of International Business, Reutlingen University and a Master of Business Administration (MBA) degree in marketing and strategic management from California State University, East Bay.

  • John MacDonald

    John MacDonald

    Vice President of Brand Marketing at Enterprise Holdings, Inc.

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  • Sandy Heilman

    Sandy Heilman

    Vice President of Sales & Marketing at ARAMARK Parks and Destinations

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    As Vice President Sales & Marketing for ARAMARK Parks and Destinations, Sandy Heilman is responsible for managing our sales and marketing, e-commerce, revenue management and Central Reservations functions. She brings over 20 years of sales, marketing, and e-commerce experience in the hospitality industry.

    Heilman joins us from Medieval Times Entertainment where she was Vice President, Sales and Marketing. Prior to Medieval Times, she was Executive Vice President of Marketing for La Quinta Corporation with responsibility for National Marketing, Loyalty, E-Commerce, Central Reservations, Marketing Research and Strategy. Heilman began at La Quinta as Vice President, Electronic Distribution and Marketing successfully building the team and overall strategy for online development and positioning.

    Sandy holds a Bachelor of Business Administration in Marketing from Eastern Michigan University.

  • Greg Brown

    Greg Brown

    Vice President of Loyalty, Promotion and Relationship Marketing at Choice Hotels International

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    Greg has held a variety of marketing and finance leadership roles during his 20-year plus career, 17 of which were with American Airlines. He began his career with Andersen Consulting (now Accenture). Greg then joined American’s Finance department in the late-80s, and subsequently led organizations in Financial Analysis, Airport Resource Planning, Revenue Management, and Sales. He was recruited to Choice Hotels initially as Vice President of Choice Privileges, and has been with Choice for three and a half years.

  • Rob O'Keefe

    Rob O'Keefe

    Vice President, Brand & Advertising at Foxwoods Resort Casino

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  • Greg Cannon

    Greg Cannon

    Corporate Vice President of Digital Marketing at Caesars Entertainment Corporation

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    Greg Cannon is the Corporate Vice President of Digital Marketing at Caesars Entertainment Corporation. Greg has over 10-years of experience in helping companies create strong customer relationships and increasing profits through interactive marketing. He has worked with a wide variety of clients across many industries including hospitality clients such as The Venetian, Palms Las Vegas, Atlantis, One & Only and W Hotel as well as many other household brands like Disney, Sony, Friendly's and even Rock & Roll hall of famer Grandmaster Flash.

  • Bob Gilbert

    Bob Gilbert

    Vice President Sales & Marketing at Delaware North Companies, Parks & Resorts

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    Bob Gilbert CTC serves as vice president of sales and marketing for Delaware North Companies Parks & Resorts, the company’s hospitality arm. He is responsible for strategic leadership for all areas of sales and marketing for properties such as Kennedy Space Center Visitor Complex, Yosemite National Park and all company-owned destination resorts in the United States, Canada and Australia.

    Bob has more than three decades of senior-executive experience in related industries, including companies such as Choice Hotels International, Walt Disney Attractions, ClickSquared, Best Western International, SuperClubs, and a few years in the music business as international manager for Genesis.

    Bob has taken an active industry leadership role and is currently on the Board of the US Travel Association and Advisory Board for Brand USA. He has served as Chairman of TIA's TravelCom (2008), Chairman of the eyefortravel Digital Marketing conference (2007), Chairman Pow Wow Europe and Chairman of the AH &LA’s International Committee.

    Gilbert earned a bachelor’s degree in marketing from Institute of Marketing in the United Kingdom and a CTC designation from The Travel Institute. He speaks a number of languages and resides in Buffalo, NY.

  • Tamara Pigott

    Tamara Pigott

    Executive Director at The Beaches of Fort Myers & Sanibel

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    Tamara Pigott is the executive director of the Lee County Visitor & Convention Bureau (VCB). As executive director of the VCB she oversees the promotion of The Beaches of Fort Myers and Sanibel as a travel destination to targeted domestic and international visitors, including vacationers and business travelers.  She is responsible for the strategic planning of the domestic and international sales and marketing efforts, along with overseeing the day-to-day operations of the VCB. Tamara previously served as a project manager and deputy director at the VCB.

    A graduate of Florida State University, Tamara holds a bachelor of science degree in economics and political science and a master of science degree in political science. Her experience includes work as a research analyst and vice-president of local research companies, analyzing the economic feasibility of local developments and business opportunities. She also served as fiscal officer for the Lee County Library System.

  • Francia Santana

    Francia Santana

    Managing Director, Online Marketing and PR at Mexico Tourism Board

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    Francia has always shined in the travel industry. That’s why she went from American Airlines (where she started her career at the late 90’s) to Sabre in early 2000, where she became Mexico’s Marketing Manager after being the Caribbean Supervisor and Product Specialist for the Caribbean, Venezuela, Andina Region, Chile, Argentina and Uruguay. As a good continuous movement traveler, in 2008 Francia decided to move herself to Travelocity as Senior Account Manager for Latin America. And her dedication for travelling brought her in 2010 into a more personal managing as marketing Director at Travel Fan. Now, she is bringing all her expertise to the Mexico Tourism Board as Digital Marketing Director. But Francia is also a passionate woman. That’s why her lust for jewelry took her to found Folk meets Chic, her more recent, personal and shining project.

  • Dave Hartvigsen

    Dave Hartvigsen

    President at Peak Hospitality

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    Dave M. Hartvigsen, CHA, is the president at Peak Hospitality Consulting. Peak Hospitality Consulting is a broad-based consulting firm providing services ranging from property development to resort and hotel operations. Hartvigsen also served as vice president of sales and marketing for Xanterra Parks and Resorts and oversaw all of the company’s sales and marketing activities, including advertising, public relations, Web sites/e-commerce, regional sales offices and other related functions. He was also responsible for the company’s reservations offices located in Denver, Colorado and Yellowstone National Park. Wyoming.

    Hartvigsen has over 30 years of experience in the hospitality industry. His work has ranged from traditional hotel and resort management to the development, design and operations of major destination resorts across North America and Europe. He has held senior executive roles over the past 15 years in development, sales, marketing and operations, having served as vice president of worldwide sales and vice president of management services for Radisson Hotels Worldwide; senior vice president of lodging for Intrawest Corporation; and vice president of strategic development for Centex Destination Properties.

    Hartvigsen has received numerous awards throughout his career for excellence in leadership and management and in 2004, was named by the HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing. Hartvigsen is a graduate of Utah State University and a graduate of the 1998 inaugural class of the Carlson School of Management’s Executive Leadership Program at the University of Minnesota.

Speakers


  • Peter Yesawich

    Peter Yesawich

    Vice Chairman at MMGY Global

    Peter is regarded as one of the most respected and insightful sources on the habits and preferences of American travelers. He is a frequent commentator on travel trends in publications such as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, and has been featured...

    Peter is regarded as one of the most respected and insightful sources on the habits and preferences of American travelers. He is a frequent commentator on travel trends in publications such as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, and has been featured on CNN, CNBC, MSNBC, BBC World and National Public Radio.

    Peter leads all of MMGY’s efforts in consumer insights. Peter is the recipient of the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Association International (HSMAI) and the Silver Medal from the American Advertising Federation.

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  • Paco Underhill

    Paco Underhill

    CEO and Founder at Envirosell

    Paco Underhill is the CEO and Founder of Envirosell, a behavioral research and consulting firm, with 11 offices globally. Paco and Envirosell’s work has been featured in USA Today20/20National Public RadioThe New York TimesSmithsonian MagazineNew YorkerWall Street Journal, and other major news media...

    Paco Underhill is the CEO and Founder of Envirosell, a behavioral research and consulting firm, with 11 offices globally. Paco and Envirosell’s work has been featured in USA Today, 20/20, National Public Radio, The New York Times, Smithsonian Magazine, New Yorker, Wall Street Journal, and other major news media. Paco is also the author of What Women Want, which was published in July 2011; Call of the Mall, a walking tour of the American shopping mall; and Why We Buy, the bestselling book about retail in history. In addition, Paco’s columns include regular features in major trade publication DDI Magazine, as well as Robin Report, Goldman Sachs’ in-house publication.

    Paco has been studying consumer behavior and retail issues for over 25 years, much of it in the world of hospitality/tourism. He has presented for senior-level groups at Starwood, Intercontinental and Hilton. Paco and other researchers recently worked with a global cruise line, observing retail boutiques and attending shopping and jewelry education seminars to provide recommendations on improving the space to maximize sales. Additionally, he consulted for a major hotel in Las Vegas to identify ways to improve traffic flow, as well as how to use their ground-floor retail space most profitably. He has also contributed to White Papers highlighting modern hospitality/tourism industry issues.

    Paco's work has resonated across the world within both the consumer and business communities. His customized programs have been popular with Fortune 500 corporate groups, trade associations and business schools, including IMD International Business School in Lausanne, Switzerland; IESE Business School in Spain; Maastricht University in the Netherlands; Yale University; Columbia University Business School; The Federal University of Pernambuco in Recife, Brazil; and many others. Paco is an expert on global consumer trends. Today, he is known as the inventor of The Science of Shopping.

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The Lodge At Vail

This Year's Vail Summit Location

The Lodge at Vail

174 East Gore Creek Drive, Vail, CO 81657

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