the 15th Annual Vail Summit

September 7th & 8th, 2012 – The Lodge at Vail

Agenda


Thursday

September 6th

  • Welcome Reception
    Cucina Rustica, The Lodge At Vail

    7:00pm – 9:00pm

Friday

September 7th

  • Breakfast
    International Ballroom B + C

    7:30am – 8:30am

  • Welcome/Introductions

    8:00am – 8:15am

  • Industry Update
    Peter Yesawich, MMGY Global

    8:15am – 8:45am

  • Roundtable Discussion
    The Future Role of Brand
    Mobile’s Disinterme-
    diation Effect

    Social as a Reservations and Customer Service Tool
    Supplier Control of Inventory

    8:45am – 11:15am

  • Lunch

    11:15am – 12:00pm

  • Social Activities
    Golf, Red Sky Golf Club
    Hiking Tour
    Mountain Biking

    12:00pm – 6:00pm

  • Reception
    Poolside, The Lodge at Vail

    7:00pm – 7:30pm

  • Dinner
    The Left Bank in Vail Village

    7:30pm – 10:30pm

Saturday

September 8th

  • Breakfast
    International Ballroom B + C

    8:30am – 9:30am

  • Keynote Presentation

    9:30am – 11:00am

  • Lunch

    11:00am – 12:00pm

  • Social Activities
    Golf, Red Sky Golf Club
    Vail Summit Summer Olympics

    12:00pm – 6:00pm

  • Reception & Dinner
    bōl Vail, Vail Village

    7:00pm – 11:00pm

Confirmed as of 05/18/12

Attendees


  • Patrick Miller

    Patrick Miller

    Vice President of Marketing at Mandalay Bay Resort & Casino

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    Please welcome Patrick Miller to Mandalay Bay Resort & Casino.  Patrick will be responsible for the overall direction of marketing here at Mandalay Bay including Slot and National Marketing, Special Events, VIP Casino Services, Campaign Management, Branding and Advertising and Interactive Marketing.

    Patrick has been with MGM Resorts International for sixteen years, most recently as the Vice President of Casino Operations at Monte Carlo.

    Patrick originally began his career at the Mirage in 1995 as a Pit Clerk. In 1996, he was accepted into the Management Associate Program. Upon completion of the program, Patrick held various positions, including Marketing Analyst, Slot Marketing Administrator, and Slot Manager. In 1999, he was promoted to Director of National Marketing and assumed the position of Director of Slot Marketing in 2000.  Patrick was promoted to Executive Director of Slots in 2003 and ultimately Vice President of Slots at Mirage.

    Patrick is a Diversity Champion and has a Bachelor of Business Degree in Marketing and Spanish from the University of Notre Dame.

    Patrick is an active board member of Bishop Gorman High School. He enjoys hunting, fishing, cycling, snowboarding and most importantly, spending time with family.

  • Rob Solomon

    Rob Solomon

    Senior Vice President of Sales & Marketing at Outrigger Hotels and Resorts

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    Rob Solomon is Senior Vice President of Sales & Marketing for Outrigger Hotels & Resorts, a Honolulu-based, privately held company that owns the largest and most diverse hotel chain in Hawaii.  Rob is responsible for all of the company's sales and marketing efforts as well as Outrigger's global reservations network and the marketing of Outrigger's rapidly expanding portfolio of resorts in Australia, New Zealand, Fiji, Guam and Tahiti.

    Solomon is well known within Hawaii's visitor industry, having served on numerous boards and committees, including the Research, Marketing and Internet committees of the Hawaii Visitors & Conventions Bureau. 

    Solomon holds Masters degrees from Princeton and Yale University in the fields of public and international affairs and Southeast Asia studies. In his spare time, Rob is an avid cyclist and one of Hawaii’s very few cross-country skiers.

  • Flo Lugli

    Flo Lugli

    Executive Vice President of Marketing at Wyndham Hotel Group

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    Flo Lugli is the executive vice president of marketing for Wyndham Hotel Group, the world’s largest hotel company with 11 brands and more than 7,000 hotels. She is responsible for overseeing distribution, e-commerce, loyalty and research initiatives and leading the global strategic direction for customer engagement and market positioning for the company. A nationally recognized expert with a proven track record of driving revenue, she joined the company in July 2009 after serving more than 20 years with Travelport Limited, one of the world’s largest global distribution system providers and a leader in Web-based e-commerce solutions.

    Most recently, Lugli served Travelport as senior vice president of commercial in its Global Distribution Services Division and, prior to that, as acting chief marketing officer. During that time she was responsible for leading the company’s GDS business in the Americas and overseeing Travelport’s Global Operations and Global Land and Sea businesses, including the development and execution of its hotel, car rental and leisure strategies.

    Lugli also spent six years leading the company’s Airline Solutions business unit, holding titles including senior vice president of Airline Solutions and president and managing director, Airline Solutions. In those roles, she was responsible for the development and delivery of business and technology solutions for the company’s airline suppliers, with a specific focus on reservations hosting, faring and data solutions.

    Prior to 2002, Lugli held executive level business development and operations positions with Wizcom International and then Galileo International, which was acquired by Travelport’s predecessor, the former Cendant Corporation, in 2001. She joined Cendant in 1987 as a part of its Hospitality Division, serving in several sales and marketing roles, including vice president of worldwide sales and vice president of marketing.

    Lugli has been voted one of the Most Powerful Women in Travel seven times by Travel Agent Magazine and has been named a top 10 technology expert and a top 75 hotel executive by Lodging Magazine. She has served two terms as president of the Hotel Electronic Distribution Network Association (HEDNA), an international organization promoting electronic distribution of the hotel product, and is currently a member of the US Travel Association’s Travelcom advisory board. Lugli also serves on the board of directors for Joe's House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.

  • Dorothy Dowling

    Dorothy Dowling

    Senior Vice President, Marketing and Sales at Best Western International

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    Dorothy Dowling joined Best Western International in November 2004 as senior vice president of marketing, bringing with her more than 20 years of experience within the hospitality and travel industries. This year, she is also serving as chair of the Hospitality Sales & Marketing Association International (HSMAI).

    In her current role at Best Western, Dorothy directs the execution and delivery of all brand marketing strategies including frequency, consumer and field marketing programs, advertising/creative services, public relations and e-commerce initiatives. In addition, she oversees promotional efforts related to the company's role as the first-ever Official Hotel of NASCAR. 

    Previous to joining Best Western, Dorothy was vice president of operations, parks & resorts for ARAMARK, a leading managed services provider based in Philadelphia. She joined the company in December 2002 as vice president of marketing, handling its national park and convention center portfolios. 

    Prior to that, Dorothy served as president and COO of Travelodge Canada. During her tenure, she was instrumental in increasing the brand's number of franchised locations by 25 percent. Dorothy has also held other executive positions with Cendant Corporation and Royal Host REIT, in addition to her work with several Canadian companies including Forte Hotels, Relax Hotels & Resorts and Laventhol & Horwath Management Consultants. 

    She earned her joint masters of arts degree in sociology and leisure studies from the University of Waterloo in Ontario. 

    A respected veteran in her field, she serves on the North American board for the Travel Industry Association of America (TIA) and is a member of the marketing committee for the American Hotel & Lodging Association (AH&LA). A past president of HSMAI Canada, Dorothy has been honored with a number of key industry awards including the prestigious American Hotel Foundation Award for Best Practices in Guest Loyalty Programs.

  • Matt Stiker

    Matt Stiker

    Executive Vice President and Chief Marketing Officer at San Francisco Travel Association

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    In April 2009 Matt Stiker joined the San Francisco Travel Association as executive vice president and chief marketing officer. Stiker is responsible for developing and executing marketing strategies and programs that uniquely identify San Francisco from its competitors and promote San Francisco and the surrounding region as the most compelling convention and leisure destination in the world.

    Stiker, with 23 years of experience in advertising and consumer marketing, has led innovative and highly successful marketing programs for global consumer brands from Coca-Cola and Adidas to ESPN and Xbox.  Most recently, Stiker was with Hewlett-Packard, where he led joint marketing partnerships and activation efforts with DreamWorks, the NBA, and Starbucks.  Prior to that, he served as senior vice president at McCann Worldgroup San Francisco, as well as at Publicis in the West, Seattle, where he ran the State of Washington Tourism account. 

    In addition, he developed award-winning advertising campaigns for the State of Oregon Tourism Division and the Oregon Film & Video Office.

  • Jan Fogelberg

    Jan Fogelberg

    Vice President, Customer Experience and Technology
 at Frontier Airlines

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    Jan holds the position of vice president, customer experience and technology for Republic Air Holdings branded carrier, Frontier Airlines.  Jan joined Frontier in 2003 and has held roles in reservations, system policies and procedures, and operations where she was senior director of stations, responsible for operations in the 60+ cities served by Frontier in 3 countries.   Her varied background, including tenure at Continental and a number of years as operations manager for a ComputerLand chain, gave her a unique ability to understand how technology could bridge gaps for both customers and employees alike.  In December 2008, Jan lead a team that delivered a new ‘branded fare’ product, AirFairs, to the U.S. market place.  This product delivery focused not only on the sales but also involved a full role out and delivery plan for all customer touch points in reservations, airports, inflight etc.

    A native of New Zealand, whose wanderlust and love of skiing lead her to Colorado, Jan spends winters racing down mountains and summers biking up them with her husband and two children.

  • Florian Gmeiner

    Florian Gmeiner

    Product Manager at Lufthansa Airlines

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    Florian Gmeiner is Managing Director of Online & Direct Sales in the Americas for Lufthansa and Austrian Airlines. His responsibilities include the websites lufthansa.com and austrian.com, online travel agency business in the U.S. market, as well as Lufthansa microsites for ethnic travel, weflyhome.com, and Lufthansa’s generationfly.com, a website targeted at student travel to Europe. Before taking on the responsibility for online and direct sales, Florian worked in regional sales, corporate and agency key account management for Lufthansa.

    Florian gained previous practical experience working for international companies such as BMW (automotive), Siemens (various industries) and Henkel (fast moving consumer goods). He worked, lived and studied in three different countries.

    Florian Gmeiner holds a “Diplom Betriebswirt” (Bachelor equivalent) degree from the School of International Business, Reutlingen University and a Master of Business Administration (MBA) degree in marketing and strategic management from California State University, East Bay.

  • John MacDonald

    John MacDonald

    Vice President of Brand Marketing at Enterprise Holdings, Inc.

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  • Sandy Heilman

    Sandy Heilman

    Vice President Sales & Marketing at ARAMARK Parks and Destinations

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  • Ian Arthur

    Ian Arthur

    Chief Marketing Officer at Intrawest ULC

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    Ian Arthur has a wealth of experience in building brands, and is known for driving high-impact marketing and branding initiatives that build significant awareness, capture market share, and increase revenues. He led the process for Frontier Airlines that led to the development of “A whole different animal.” He was also responsible for rebranding the Beaver Creek ski resort into one of the leading resorts in North America through the "Not Exactly Roughing it" campaign, and he developed the successful "There's no place like together" brand for Exclusive Resorts. He also served as director of Marketing for Nike, one of the most recognized brands in the world.

    He oversees all the marketing efforts of Intrawest ULC, including Resort marketing, Hospitality, Club Intrawest, Playground and Strategic Partnerships.

  • Dave Hartvigsen

    Dave Hartvigsen

    Vice President of Sales & Marketing at Xanterra Parks & Resorts

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    Dave M. Hartvigsen, CHA, joined Xanterra's executive team in 2009 as vice president of sales and marketing and oversees all of the company’s sales and marketing activities, including advertising, public relations, Web sites/e-commerce, regional sales offices and other related functions.

    Hartvigsen is also responsible for the company’s reservations offices located in Denver, Colorado and Yellowstone National Park, Wyoming.

    Hartvigsen has over 30 years of experience in the hospitality industry. His work has ranged from traditional hotel and resort management to the development, design and operations of major destination resorts across North America and Europe. He has held senior executive roles over the past 15 years in development, sales, marketing and operations, having served as vice president of worldwide sales and vice president of management services for Radisson Hotels Worldwide; senior vice president of lodging for Intrawest Corporation; and vice president of strategic development for Centex Destination Properties.

    Hartvigsen has received numerous awards throughout his career for excellence in leadership and management and in 2004, was named by the HSMAI as one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing. Hartvigsen is a graduate of Utah State University and a graduate of the 1998 inaugural class of the Carlson School of Management’s Executive Leadership Program at the University of Minnesota.

  • Tom Storey

    Tom Storey

    Executive Vice President of Business Strategy at FHRI

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    Thomas W. Storey (Tom) is Executive Vice President Business Strategy for Fairmont Hotels and Raffles International, a leading global hotel company with over 100 hotels worldwide. As Executive Vice President Business Strategy, Mr. Storey is responsible strategic planning and helping to identify new opportunities that capitalize on improving business fundamentals.

    Mr. Storey has been instrumental in the development of FRHI and he has helped steer the business through an important period of growth. He began his career with the company in 1999 and has been a driving force behind many of the strategic initiatives of the last decade. He led the initial project that provided a leading edge technology platform that includes the guest data warehouse, CRM and early website development. He has also been responsible for a number of new products including Fairmont Heritage Place and Willow Stream Spa as well as business ventures such as Avendra. Since joining FRHI, Mr. Storey has held a series of progressive leadership positions including President.

    Mr. Storey is a seasoned hotelier with an extensive hospitality background. Recognized as an industry authority on brand building, Mr. Storey has served in various senior management roles over the course of his career, making significant contributions in the areas of business development, strategic planning and sales and marketing. As a testament to his influence and business savvy, Mr. Storey has been honored with a number of high-profile awards and acknowledgements. Past achievements include being named to the list of The Top 25 Industry Leaders for Business Travel News and Travel Agent Magazine as well as appearing on the prestigious Marketing 100 list as awarded by Advertising Age magazine. As a leading voice within the hospitality industry, Mr. Storey has also been a member of various organizations including the American Hotel & Lodging Association, the Travel Industry Association of America, Professional Conference and Meeting Planners as well as being a member of The Hotel Counsel for the Urban Land Institute.

    Mr. Storey possesses a Master’s of Business Administration degree from the Johnson School at Cornell University and also holds his Bachelor’s degree in economics from Bates College.

  • Rob Torres

    Rob Torres

    Managing Director, Travel at Google, Inc.

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    With over 20 years of travel industry experience, Rob Torres serves as Google’s Managing Director of advertising and marketing for the North American Travel sector. In this role, Rob oversees the strategy development and profitable growth of integrated and innovative advertising campaigns. His group serves some of the largest Web and brick-and-mortar travel brands in the US.

    Prior to joining Google, Rob was Vice President of Strategic Hotel Partnerships at Expedia.com. During his seven year career at Expedia, Rob managed a team that had Global responsibility for 30 strategic accounts, generating gross bookings in excess of $2 billion. 

    Rob is a frequent speaker at numerous marketing and interactive conferences such as Phocuswright, TravelCom and Eye for Travel. He has been quoted in such publications as Business Week, Advertising Age and Media Post.  In June 2009, he authored "Savvy Searching: Leveraging the Online Behavior of Travelers in a Down Economy." an article for HSMAI's Marketing Review. 

    Rob holds a Bachelor of Science degree in Public Administration from the University of Southern California and holds a Masters of Business Administration from Georgetown University.  He currently serves on the Board of Directors for Hospitality Sales and Marketing Association International (HSMAI), the Association of Travel Marketing Executives (ATME), and the San Francisco Convention & Visitors Bureau (SFCVB).

  • Jay Talwar

    Jay Talwar

    Senior Vice President of Marketing at Hawai'i Visitors and Convention Bureau

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    When Jay Talwar became the head of marketing at the Hawai‘i Visitors and Convention Bureau (HVCB) in January 2004, his professional goal of working in his dream job was achieved. And he hasn’t looked back since. Who can blame him? 

    As senior vice president of marketing of the No. 1 tropical leisure vacation destination in the world, Talwar’s marketing expertise and passion for travel have energized HVCB’s destination marketing initiatives with the overall objective of spurring travel from North America. He has developed a deep knowledge of the diverse workings of Hawai‘i’s visitor industry and the nuances that make the Islands of Hawai’i so special.

    Under his leadership, HVCB’s marketing campaigns have strengthened Hawai‘i’s brand as a world-class destination for active travelers. These efforts have resulted in record visitor arrivals and national honors for its creative, effective, and measurable results in online and offline advertising, public relations, travel trade and co-op partnerships, and brand development. 

    Away from the office, you’ll likely find Talwar on a golf course, traveling around the world, on the pursuit of unique culinary experiences, and enjoying the great outdoors. Active in community affairs, Talwar serves as co-chairman of the board for Aloha Festivals, is a member of the community board for the American Heart Association in Hawai‘i, and a past president of the Sales & Marketing Executives of Honolulu.

  • Jeff DeKorte

    Jeff DeKorte

    Vice President of Digital Marketing at Royal Caribbean International

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  • Ellen Hahn

    Ellen Hahn

    Vice President of Brand Communications and Advertising at Hyatt Hotels Corporation

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  • Scott Voeller

    Scott Voeller

    Vice President of Brand Strategy at MGM Resorts International

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Speakers


    The Lodge At Vail

    This Year's Vail Summit Location

    The Lodge at Vail

    174 East Gore Creek Drive, Vail, CO 81657

    Reservations............................................. 877-528-7625
    Website.................................................... LodgeAtVail.com